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Max Goodwin
Brand Identity Designer

Good branding starts with real people
Made by Humans. Crafted with Heart.
We’re not about trends. We’re about truth. Every brand we create starts with understanding the humans behind it. We sketch, iterate, and collaborate until we land on something that feels just right. Memorable, distinct, and unapologetically you.

At Goody Made, we believe branding should feel as good as it looks. We're a boutique studio that helps businesses express themselves through thoughtful, handcrafted brand identities and websites. Our process is equal parts playful and strategic, because good design happens when curiosity meets clarity.

The Goody Made Philosophy

01
People first, always

We’re not about trends. We’re about truth. Every brand we create starts with understanding the humans behind it.

02
Start with purpose

Strategy isn’t a step we skip; we don’t guess. We start with clarity, then get creative. The strategy provides our work with direction, clarity, and edge. Every visual, every word, and every touchpoint is built to serve a real purpose.

03
Design is a process, not a moment

We don’t believe in one-and-done design. Great work comes from exploring ideas, testing them, and refining until they feel just right. Our process is intentionally iterative. Sketching, adjusting, and evolving each concept with care.

This back-and-forth is where the magic is found, it’s where the real breakthroughs happen. We stay flexible, curious, and committed until your brand feels exactly how it should.

04
No egos, no agenda

We believe the best work comes from mutual respect, open minds, and good vibes. Collaboration is at the heart of everything we do, and we work best with clients who trust the process and treat people well.
If you're in it for the right reasons, so are we.

05
We play to win

We’re not here to check boxes or chase likes. We want our work to move the needle, whether that means a bolder brand presence, a smarter site, or a clearer story. We measure success by what it does for your business, not just how it looks on a moodboard. When you work with us, you’re getting a team that’s all in and aiming for real results.

The right creative solution could be your next big breakthrough

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