PUBLISHED On
August 18, 2025
SERVICES RENDERED
Brand Strategy, Customer Personas, Concept Ideation, Logo Design, Brand Identity Design
Our Objective
Ann Arbor Symphony Orchestra (A2SO) needed a new identity system to align the brand with the quality of its offerings. A2SO wanted to punch above its weight and break the traditional perceptions associated with symphony orchestras. Primarily, they sought to reflect their organization's aspirational goals and differentiate themselves from the ordinary branding found across the symphony orchestra sphere.
We crafted a refined yet daring identity system that celebrates their aspirational spirit while breaking away from the expected. The result? A brand that doesn’t just play along with the norms, but leads its own movement. From dynamic visuals to a fresh perspective on classical music, A2SO’s new identity ensures they look as extraordinary as they sound.
A brand that lives up to the level of talent and exceptional offerings of the programs the organization provides.
Since implementing the new brand identity, A2SO has experienced a renewed sense of pride and confidence in its visual representation.
The board and directors are delighted with the refreshed look, which has enhanced A2SO’s presence and perception in the community. Through our collaboration with the Ann Arbor Symphony Orchestra, we’ve helped them elevate their brand presence and better communicate their commitment to excellence in orchestral music. The new brand identity reflects A2SO’s values and aspirations and sets them apart from other organizations in the symphony orchestra space.
Visit https://a2so.org/
Are you ready to present your business as a world-class brand? Do your visuals hit the right notes and reflect the quality of your services and offerings? Goody Made is here to make it happen. Let’s chat today and start your journey towards a world-class brand transformation.
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