A brand is more than a logo. It is the promise people remember, the voice they trust and the look they spot from across the street. Goody Made is a Kelowna brand studio that helps Okanagan businesses find that core truth and turn it into an identity that works everywhere it shows up.
You are launching a new business, product or venture and want to get the foundation right from day one.
The business has grown up but the brand hasn't. It feels dated, inconsistent or no longer tells the right story.
You compete in a busy Okanagan market (food and drink, tourism, trades, wellness, professional services) and need to be the obvious choice.
Pick a single service or bundle them into one project. Every engagement is shaped around your goals, timeline and budget.
We define what your brand stands for, who it serves and why it wins. Strategy turns a gut feeling into clear decisions about voice, visuals and where to show up.
We study your market, competitors and customers so your brand fills a real gap. In a growing city like Kelowna, owning a clear position is what makes people choose you.
We set the visual and conceptual direction before a single logo is drawn, so every piece that follows feels like part of the same family.
Profiles of the people you most want to reach: what they care about, where they spend time and what makes them buy.
The words that carry your brand: the tagline, the elevator pitch and the key messages your team can repeat with confidence.
Already established? We modernize your brand without losing the equity you've built, from a light refresh to a full transformation.
A clear guide that shows your team, printers and partners exactly how to use your brand, so it stays consistent long after launch.
Not just one logo. A flexible system of primary marks, lockups and icons built to work on a storefront, a can label, a website and a social avatar.
Clear steps, honest timelines and a real person you can call. No egos, no agenda.
A discovery call and strategy session to learn your business, goals and customers.
Research, positioning and personas come together into a strategy you sign off on.
Creative direction, then identity concepts refined together over focused rounds.
Final logo system, guidelines and every file you need, organized and ready.
Support rolling the brand out across signage, packaging, web and social.
Every project gets a custom quote after a free discovery call. These starting points give you a sense of scope.
For new and small businesses that need a professional identity, fast.
Our most popular package for businesses that want it done right.
Strategy, story and identity for brands ready to lead their market.
Most brand projects land between $5,000 and $15,000. Not sure which fits? A free 30-minute discovery call will point you in the right direction.
“Max helped us hone in on our brand identity and focus on portraying our brand in the best way possible.”
Derek Nordstrom
President, Hawk Tail Brewing
Goody Made is an independent design studio based in Kelowna, British Columbia. We work face to face with businesses throughout the Okanagan Valley and remotely with brands across North America. You work directly with the designer, from first call to final file.
Our Brand Kit starts at $5,000 and includes a logo system, typography, colours, mockups and a mini style guide. A full Brand Identity with a strategy workshop and complete style guide is $12,500, and Full Brand Development starts at $20,000.
Most brand identity projects take 8 to 12 weeks from discovery to final files. A Brand Kit can be faster, and full brand development with research and messaging can take a little longer.
A logo is one mark. A brand is the whole experience people have with your business: positioning, voice, colours, typography, imagery and the logo system that ties it together.
If people already recognize and trust your brand, a refresh keeps that equity while fixing what feels dated. If your business has changed direction, a full rebrand makes sense. We'll recommend one honestly after an audit.
We love working face to face with Okanagan businesses from West Kelowna to Vernon and Penticton, and we also work remotely with clients across Canada and the US.
Your complete logo system in every format you need, a style guide, colour and typography specs, and any agreed strategy documents. You own all final files.